It started off as an outrageous idea in November 1999 as a Friday newspaper, camouflaging its intentions to hit the Sunday stands.
But while the word around then was that it would die a natural death, today MaltaToday, one of MediaToday’s leading publications, continues to attract more readers and has established itself as a liberal voice with its brand of investigative journalism.
Championing freedom of speech and the values embodied in modern Europe’s social and economic development, and a pro-environment agenda, MaltaToday has struck a chord with many readers to establish itself as Malta and Gozo’s first Sunday read.
Although MediaToday’s flagship remains MaltaToday, the paper’s coverage was extended with a Wednesday edition named MaltaToday Midweek. The other publications are business newspaper Business Today, also published on Wednesday, and the ever successful independent Maltese-language weekly Illum, published on Sunday.
Bold writing, no hidden agendas and an obsession in being relevant and factual are the core ingredients which lie at the heart of Mediatoday’s news policy, rendered possible by its team of young intrepid journalists, and equally as important, its admin and sales department which ensure advertisers and readers are served with the best possible product.