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NEWS | Wednesday, 06 August 2008

TVM and One TV lead audience survey

The Broadcasting Authority’s continuous audience assessment yesterday revealed Television Malta and One Radio continued to lead the television and radio popularity ratings.
In the BA’s latest survey for January-March 2008, TVM led the TV viewing audiences with 26.9%, rising to 33% between April and June.
One TV had a following of 21% of viewers, which however fell in the second quarter to 15.1%. Net TV had a viewership of 13.4% in the first quarter and agains dropped sharply to 8.5% in the second.
TVM had the highest peak audience on Friday, while One TV’s highest peak audience was on Tuesday.
They were followed in popularity by Italian TV stations Italia 1, Canale 5 and Rai 1.
Of the foreign broadcasting stations Rai 1, Rai 2 and Canale 5 have been preferred by all the age groups.
One Radio led with 19.5% in the first quarter of this year, rising to 20.2% in the second quarter. Bay Radio followed with 16.2% and 17.1% in the two quarters, followed by Calypso Radio and RTK with 8.6% and 8.1% respectively.

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