|
An exciting alliance between a creative agency from Malta and a Swedish brand consultancy is giving Boutique Branding some extra spice.
Swedish brand consultants, Cocos Brand Concept, and creative agency, Bulldog, from Malta have teamed up with the intention of combining insightful, brand strategy with best of breed creativity for the Scandinavian market. Swedish strategic coolness brought to life by charismatic communications, created under the Mediterranean sun.
Bulldog and Cocos Brand Concept share the same view on brand strategy and communications - creative solutions will only be effective if led by great brand strategy and knowledge of the consumer. The edge and extra spice brought by the alliance is made up by the geographic distance and the differences in the two companies' cultural background.
"There is a tremendous opportunity to apply the Bulldog brand of strategic design in Scandinavia. Traditionally, brand strategy, advertising and design tend to operate in parallel universes. We intend to re-engineer this relationship for our clients" says Bulldog CEO Ren Spiteri, adding, "The sheer scale and organisational impact of some of the ventures being undertaken by clients (huge investments and hundreds of people required and affected) created the need for this alliance - to ensure that we can offer a similar scale, knowledge and resources in handling such projects.
"Cocos Brand Concept has a holistic view on brand building. But since advertising and design are such vital parts of a brand, our alliance with Bulldog refines our offer tremendously," explains Jonas Bergvall, brand planner at Cocos Brand Concept. "And much of the communications created in Sweden tend to look the same. That's why it's so inspiring to be able to offer a different solution, created together with an eclectic group of people in Malta.
“Both Cocos Brand Concept and Bulldog are small companies and we call our common offer Boutique Branding, by which we mean that we are specialists not looking for volume but devoted to the creation of unique solutions for each and every brand we work with.”
Bulldog was founded in 1995 and has built a formidable reputation for developing bottom line results through strategic branding and creative services, successfully servicing clients in Malta, the UK and Italy.
Cocos Brand Concept, meanwhile, was founded in 2000 and successfully helps small and medium sized companies in Sweden understand and strategically develop their brands. The company's brand planner Jonas Bergvall has international recognition and has been published in several countries. He is also a much appreciated university lecturer.
Bulldog and Cocos Brand Concept are both founding members of the Global Brand Network, an international network of brand thought leaders.
|
