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Business •
March 7 2004 |
The Malta Tourism Authority participated, jointly with Air Malta, at te BIT travel fair held in Milan earlier this month. Participating in the fair were 5,000 exhibitors from all over the world, with 129,000 visitors, 87,000 of whom were trade professionals.
During the fair Tourism Minister Dr Francis Zammit Dimech, MTA Chairman Dr John C. Grech and Chairman of the MTA’s Marketing and Promotion Directorate Chris Grech - together with MTA Regional Director Mr Dominic Micallef and Air Malta officials - held talks with major Italian tour operators and conference organisers.
The main event on the Malta stand was the launch by the MTA and Touring Club Italiano of the ‘Qui Touring Speciale mondo – Malta’, a 200-page publication which can now be found in all bookshops and newspaper stands all over Italy.
The publication includes interviews with President Guido de Marco and features on Malta’s accession to the European Union, archaeology, the film-industry, gastronomy, Maltese language and literature, business travel and English language courses.
The project between MTA’s Milan office and Touring Club Italiano includes a link between the two respective websites web sites (www.touringclub.it and www.malta.it), a window display in the main Touring Club travel agency and bookshop in Milan, as well as a photographic exhibition which will be organised at the end of March 2004.
During the fair, the Hilton Malta was awarded a ‘Premio Excellent’ for its Conference Centre. The award was presented to the Hilton Malta’s Mario Decelis Dr Zammit Dimech. |
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